Disclosure: This post contains affiliate links. If you click through a link and make a purchase, it will earn me a small commission, at no additional cost to you! See our disclaimer for details.

6 Quick Tips to Boost Your Tailwind Performance

Using Tailwind is a necessity for bloggers! It allows you to significantly decrease time spent on social media marketing and improves your potential to bring in free traffic!

I put together this article of Tailwind and Pinterest strategies to help new bloggers who are trying to earn passive income, but are struggling to figure out why their pins aren’t generating much traffic.

Let’s first begin by stating that I love Tailwind and think it is completely worth it for your blog!

It is a service that allows you to schedule your pins for days, weeks, or even months ahead. It is fairly inexpensive compared to other required blogging services, like email, coming in at about $10/month (for the Plus plan). They also have an Instagram feature that I use too!

If you are interested, you can get a full month of Tailwind FREE here!

Before purchasing Tailwind myself, I did a ton of research, and many articles I came across showed an insane jump in traffic that bloggers received.

It seemed too good to be true.

Yes it is true that Tailwind’s automatic pinning can significantly increase your followers, blog traffic, impressions, viewers, etc. It’s awesome!

Then, after some time, my pins weren’t performing well. My traffic sunk. My repins and impressions dropped.

In that time, I discovered a handful of strategies to boost Pinterest SEO to help get things back up! We will discuss 6 of these Pinterest and Tailwind strategies below!

Make sure to use these 6 Tailwind strategies to boost your Pinterest traffic:

1. Always make fresh pins
2. Continue to manually pin 
3. Time out pinning to avoid spamming
4. Improve your pin descriptions
5. Pin other’s content
6. Frequently make new blog content

1. You Need to Keep Creating New Pins

Even if you have a pin that you’re having Tailwind pin at the perfect time, on the perfect board, it still may not be enough if it isn’t visually appealing or isn’t SEO optimized.

It is common for Pinterest gurus to tell beginners to make sure to create 5-10 uniquely different pins for each post you create.

This includes:

• Title
• Keywords
• Fonts/Colors
• Description
• Words/Photos

This is similar to the idea of A/B testing. You’re simply wanting to see which will perform best! Then, take the best performers and get Tailwind to pin those ones.

I have one interesting example of my own:

I found that one particular pin of ours got popular (not viral, but ranked higher than all of my other pins). It was exciting! So, I spent a ridiculous amount of time creating a bunch of new pins for many other articles of ours based on the exact same template.

And guess what happened? Did I have a bunch of pins get a ton of traffic? No.

Yikes. Why?

Each article serves different audiences, to begin. One post that explains Roth and Traditional IRA’s may be appealing to one subgroup, but not to those who are interested in my posts about blogging.

Secondly, each article’s titles should be compelling and I didn’t follow through with that.

Having a pin that says “Roth vs Traditional IRA’s” and one that says “The Investing Account You Need to Retire a Millionaire” give totally different vibes, right?

Long story short, when using Tailwind, you need to be okay with ditching old pins. Even if you have a new pin that just isn’t getting traffic, continually having Tailwind pin it may not be the best solution to getting more traffic.

If you eventually get a good template or color scheme that works, keep it! That’s the whole point of continually making different pins for your articles.

Be sure to learn about the secret technique to schedule 30 Instragam posts for free!

2. Manual Pinning

Unfortunately, fully manually pinning is extremely time consuming, and very difficult if your blog is a part-time side hustle.

On the other hand, fully using Tailwind may not provide the results that so many bloggers promise you’ll get. As mentioned above, there is a lot more to do than just schedule the pins and expect results!

After playing around with figuring out how to get the most traffic through manual and automatic pinning, we’ve hit a sweet spot.

First, as stated above, I highly recommend Tailwind. Automatic pinning will save you tremendous time. However, since you came to this article to learn how to optimize your Tailwind experience, let’s move on to step two.

Second, manually pin around 1/4 to 1/2 of your pins. (You may ask, “well why on earth should I pay for Tailwind to pin my pins, if I still am going to still have to do it myself?”)

Good question. And honestly, I don’t have a good answer.

For example, I schedule around 50 pins per day. I also manually pin around 10-15/day. The ones I manually pin seem to consistently perform better. No idea why, and no idea how. They just do.

This was actually advice that I discovered after doing significant research on how other blogs use Tailwind and gain traffic.

Many still manually pin.

So, while sitting on the toilet, pin a pin. While cooking lunch, do some pinning. Before getting into bed, pin another.

Bam, you got some manual pins! Easy.

3. Timing

This is tricky, because it is different for everyone.

First are foremost, you don’t want to pin all of your pins at once. Thankfully, Tailwind offers the ability to make schedules for my pins based on when blogs get their best traffic!

However, if you know that 2:52pm on Tuesday is a great time, that doesn’t mean you should pin 20 pins at that exact time.

Pinterest doesn’t like anything that looks “spammy”, and pinning a ton all at once, unfortunately, seems spammy.

Therefore, take advantage of the different tools Tailwind offers! For example, they have the SmartLoop, which spreads out your pins and doesn’t repeat each pin until a specified amount of time passes.

Also, pay attention to when you last pinned the same pin on a board. Many suggest to not pin a same pin until a month has passed.

This can be hard when you are brand new and have few pins, but can definitely be a goal to work toward!

4. Improve Your Descriptions

Without proper SEO, your pins have a good chance to get pinned and forgotten about.

Therefore, welcome to your brief overview of SEO for Pinterest!

In short, Pinterest is a search engine, not a social media (in technical terms).

That’s why SEO stands for “search engine optimization”. You want your content to be optimized for Pinterest’s search engine.

In even more words, think of it this way:

• Bloggers talk a lot about Google SEO. Pinterest makes it tons easier to be seen, and quickly. Why not take a few extra minutes of your time making your pins optimized?
• When you follow the proper steps, you could have pins go viral in a matter of days. In contrast, Google takes around 8 months before they really trust your website.

Making your pins “optimized” for Pinterest simply means your content, boards, and profile have the correct descriptions and keywords for the audience you’re targeting!

Your Profile

It only seems obvious to have your Pinterest profile username as your blog name right? (or your personal name, depending on your situation)

Let’s do an example:

Let’s hypothetically say you have a blog about cat food recipes called The Cat Cookin’ Kitchen Blog.

You want to get more followers, of course. So, you need to throw some applicable keywords into your profile name on Pinterest!

Therefore, it’d be recommended that you change it to something like: The Cat Cookin’ Kitchen Blog, Homemade Recipes and Cat Treats

The keywords used are: “homemade recipes” and “cat treats”. Assuming this hypothetical blog has an audience that cares about cat food recipes, and that their articles use those words in their titles/descriptions, it works!

Browse around Pinterest profiles and you’ll see that tons of successful accounts and bloggers have changed their profile this way. Definitely something to check out!

Your Boards

You want to also place keywords into your board descriptions. So, when writing each description, add something like the following:

“This board will help you find your next favorite cat treat recipe! Best cat treats, recipes for cats, homemade treats, cat tips”

Notice the keywords after the main description?

You need to do research for the best and most appropriate keywords for each board you create. However, this will help your board be more easily searchable!

I have seen others suggest putting anywhere from 5-8 keywords per description, but I don’t know if there truly is a perfect amount. I usually do a good 5 for my boards.

Your Pins

Don’t forget about getting keywords into your pin descriptions! This can include both a mixture of hashtags (#) and keywords themselves, written within the description. Or, consider adding them at the end of your statement in the “word, word, word” format.

Everyone does it a little differently. Check out some successful bloggers in your niche and check out what they do to see if it could work for your audience!

5. Pinning Other’s Content and Using Tribes

You should always be pinning other content than just your own! Thankfully, Tailwind has Tribes that make this easy!

To make sure you get more than just your own content pinned, try these ideas:

• When you manually pin, try to always pin relevant content to your audience from other bloggers. A great place to find great pins is through group boards you belong to!
• Post pins onto your Tribes and get to know your tribemates! Make sure to repin other’s pins in each of the Tribes you belong to. It helps everyone out!

Don’t forget to learn how to make money blogging! Check out my top 6 affiliates that you can join today!

6. Creating Regular Content on Your Website

This is by far the absolute, most important piece of advice regarding pinning through Tailwind (or pinning in general for that matter!) This made the biggest difference in my experience.

If you don’t make regular articles, you’ll start sinking in the rankings.

Just like Google, Pinterest likes when you continue to make content, and not let your blog sit.

I have seen some bloggers who have not posted for 3 months, yet use Tailwind, and only have 8k monthly Pinterest viewers, which is considered very low.

Some top bloggers have millions, and may successful bloggers consistently have over 500k. Plenty of regular bloggers have 50k+.

So, it isn’t always you pinning 100 pins a day that will guarantee tons of website traffic. It’s so much more than that.

Tips:

• Keep a regular schedule for posting on your blog/website. Some do 3x/week. Others 5x/week. And we’d recommend minimum of 1x/week, based off my experience and research.
• If you want a boost of traffic, consider doing one more blog post a week, especially if you are posting 1 a week at the moment.
• If you can only do 1 post a week, plan to make pins on another day, to keep your content fresh.

Let’s Summarize!

• Tailwind is an awesome service for bloggers, and these tips can help your blog out even more!
• Don’t believe that each pin you schedule with Tailwind will be a winner. Spend some time optimizing the SEO for each pin before scheduling it.
• This process takes trial and error! If you have a pin that just isn’t working, make and schedule a different one!